On the following pages you will find relevant information about our company. If you have any questions, please don't hesitate to contact us! 
 

 
Novella helps you capture, understand, and act on customer feedback in real time. From NPS, CSAT, and CES surveys to in-product and website widgets, we make it easy to turn feedback into better decisions, improved experiences, and measurable growth.

We believe every customer interaction is a signal. Most companies collect it, few act on it fast enough to matter.

Novella's mission is to close that gap: giving mid-market teams the insight and infrastructure to hear their customers clearly, respond quickly, and build loyalty that lasts.

Novella is a customer feedback platform built around the metrics that matter most to B2B businesses:

NPS (Net Promoter Score) — Measure customer loyalty and track how it changes over time. Identify promoters and detractors before churn becomes a problem.

CSAT (Customer Satisfaction Score) — Capture satisfaction at the moments that matter: after onboarding, support interactions, renewals, and product milestones.

CES (Customer Effort Score) — Understand how easy it is to do business with you, and reduce friction across the customer journey.

Novella delivers surveys through in-product widgets, website embeds, and email. Meeting customers where they are. Real-time dashboards, response segmentation, and direct integrations with your CRM and support stack mean the right people always see the right feedback at the right time.

EU-native by design — Your data is hosted in Europe, full stop. Novella is built for companies that take GDPR seriously. Not as a checkbox, but as a competitive advantage.

Built for the mid-market — Enterprise feedback platforms are overbuilt and underused. Novella gives growing SaaS, fintech, healthtech, and professional services teams exactly what they need: fast setup, clean data, and integrations that work.

Feedback that flows — We connect to HubSpot, Salesforce, Slack, and Zapier so feedback surfaces in the tools your team lives in — not buried in a dashboard no one checks.

Metrics with meaning — NPS, CSAT, and CES aren't just scores. Novella helps you understand the story behind the numbers and act on it with confidence.

For press enquiries, interview requests, or editorial questions, please reach out to our press team directly.

Email: press@novellahq.com

We aim to respond to all press enquiries within one business day.

Visit our newsroom for the latest announcements, product updates, and company news.